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What potato chips can show you about your users
How do you ensure you are designing products or software that will resonate with your target user? By spending the time to discover what your users want before starting your design process. As I...
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Discovering Patterns: Working with Persona Data
By now, you have done a lot of old fashioned detective work in order to get data for your personas. You have come up with provisional personas to help guide you through the process, and now you have...
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Art of Dashboard Design: Your Questions Answered
Thanks again to all that joined our recent Art of Dashboard Design webinar. We did not have time to get to all of the great questions that were asked, so I wanted to run through them and share my...
View ArticleWhat the Simpsons can teach you about personas
It is almost 25 years old (yikes), but you can learn a lot about user research from one Simpsons episode. In the episode, Homer learns that he has a half-brother, Herb, who runs a car company. Herb...
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Meet Joe Smith: One of Your Target Personas
Now that you have your persona stories defined, the last step is to present them in a format that is easy to understand. Luckily there are many resources available online that can help you. There are...
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